PPC Strategist

The Pay Per Click Digital Marketing Specialist will work closely with client accounts to ensure the performance of their PPC channel is continuously improving and meeting or exceeding client objectives. This person will be directly responsible for managing, optimizing, reporting on, and communicating the effectiveness of multiple online advertising channels including paid search, product listing ads, remarketing, display and paid social to a number of client accounts. The primary responsibility of the PPC Strategist is to ensure client account performance is continuously improving, and that support is provided to the Strategists you work with. The PPC Strategist is also responsible for analyzing PPC media performance , using data, analytical skills and tools  to optimize outcomes from all PPC activities depending on KPI.


What You’ll Do

●  Perform and generate reports for PPC, daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and others.

●  Monitor and evaluate search performance and search results across the major search channels.

●  Monitor and administer reports, web analytics dashboards, and key reporting tools, and optimize key areas of importance to match up with client goals.

●  Manage and maintain updates for large keyword lists.

●  Craft lead generation and landing pages form for our content to distribute through relevant paid programs.

●  Support the generation of new PPC campaigns, ad, ad groups and accounts and in the aid of creating new paid search advertising initiatives.

●  Provide recommendations and execute strategies for display network, campaign structuring, targeting, keyword opportunities, and other facets of paid search in accordance with client goals.

●  Utilize data modeling and bid management tools to maximize the effectiveness of PPC campaigns.

●  Understand client’s website in the management of Display network placement lists on Ad Networks such as Adwords, Bing and through other advertising platforms.


What You’ll Need To Qualify

●  BSc/BA in Marketing, Digital Media or a related field.

●  At least 2 - 3 years experience as a PPC Manager/Strategist.

●  Excellent written and verbal communication.

●  Experience in data analysis and reporting.

●  In depth knowledge with analytic tools such as Google Analytics, Tableau, WebTrends etc.

●  Familiarity with keyword research and management tools.

●  Experience with email campaigns and paid advertising.

●  Understanding of HTML and XML is a plus.

●  AdWords certification is a plus.