Email Marketing Specialist

The Email Marketing Specialist will take the lead with our email marketing strategies.This person will be responsible for marketing email creation, scheduling, and reporting. You will provide support and recommendations around strategy based on industry research and analysis of campaign results. He/She will also be tasked with running clients’ email marketing campaigns end-to-end, managing email databases and creating newsletters. 

Ultimately, you should be able to promote the clients’ brands and ensure customers stay in touch with campaign updates and quarterly summaries. The Email Marketing Manager must be data-driven, and has an eye for creativity as well as being a team player and staying current with best practices, strategies, and industry standards related to email

What You’ll Do

●  Design and implement direct email marketing campaigns

●  Analyze campaign performance and suggest improvements

●  Drive list growth by devising and implementing various paid and organic strategies

●  Proofread emails for clarity, grammar and spelling

●  Maintain email calendar and ensure on-time delivery of nurture emails to key audiences

●  Write newsletters including all company updates

●  Upgrade our email templates using graphics, personalization and advanced features

●  Ensure prompt and accurate communication with clients via email to minimize unsubscribes

●  Create email databases for lead generation

What You’ll Need To Qualify

●  BSc/BA in Marketing, Digital Media or a related field

●  At least 2 years in managing automated email marketing campaigns

●  Hands on experience with HTML and content management systems

●  Knowledge of SEO/SEM and Google Analytics

●  Proficiency in marketing automation technology

●  Knowledgeable in creating content materials for different industry background

●  Excellent written and verbal communication

●  Familiarity with analytical and database tools.

●  Familiarity with different marketing tools, google workspace, and project management tools