Letter from the CEO
From the Office of our CEO, Edward Kim
This year, Six Spoke entered our sixth year. And we recognize that our newsletter, Spoken Word, has largely been silent since our very first year. And we truly apologize for that. The significance of being a startup that passes the crucial five-year mark has not been lost on us. We recognize that passing this milestone successfully also means a commitment to “growing up”. It’s certainly not an excuse, but up until now, we’ve been incredibly lucky to have the support of the most amazing portfolio of friends and clients who have referred us over and over again and kept us so busy that we’ve neither had the time to tend to our own marketing activities, nor have we needed to do so. This is a luxury that many startups would die for. And we certainly feel immensely blessed for that.
But I also believe that something in our vision and mission has resonated. From the very beginning, we have striven to be different. A new breed of agency that connects and engages a new generation of empowered consumers. An agency that puts its money where its mouth is and has embraced performance-based pricing. A company that seeks the very best talent through profit-sharing and meritocratic pay. And a company that from Day 1 has committed a percentage of our profits to non-profits who are changing the world.
So it is with excitement that we re-launch Spoken Word, hungrier than ever to fulfill our vision. For our family and friends, we will continue to share our internal happenings. And in this issue, we share with our supporters the celebrations of our namesake year, starting with Six Spoke’s inclusion in the Inc. 500, the most prestigious ranking of private companies, our nomination to the SF Business Times’ Fast 100 list of the fastest growing privately held companies in the Bay Area, and our first real estate investment, the award-winning Tehama Grasshopper.
But for the rest of our readership who are more interested in marketing and advertising, our vision and aspiration for Spoken Word is to provide you with the latest news in the ad tech world, thought leadership pieces in marketing strategies, and practical applications that you can apply to your marketing programs.
In our re-launch issue, we share from our experts topics related to the resurgence of content marketing, from the latest acquisition by WordPress, the CMS platform that enables so many of us to pursue strong content marketing practices, to the way that Google is disrupting Hollywood through innovative ad models as well as its newly launched YouTube Spaces. We also share our reflections from our participation in Dublin’s Web Summit, where futuristic notions of content marketing include UrtheCast’s Ultra HD video feed of earth to dreaming about the possibilities of new content and transport through drone technology.
Within our agency, we too are making investments to further build out our content marketing efforts, through the expansion of our social marketing practice, marketing automation/CRM practice, and the launch of our video/webcasting practices. Part of this build-out has been the continuing acquisition of top talent. To this end, our own Bridget McAnany, one of Six Spoke’s rising stars, will share her journey with Six Spoke.
As you can observe, we have been undergoing a metamorphosis. Emerging from the typically precarious first five years, we are now turning our gaze outwards – to you. We see the revitalization of our newsletter as symbolic of our renewed sense of purpose – a new Six Spoke – a new beginning. So as we turn our focus to giving back, we have you in mind. Thank you for joining us on our journey. We are so happy to be here with you!
|«« Why WordPress’ Latest Acquisitions Make It Even More Compelling for Enterprise Businesses|
More Six Spoke Chatter Articles
Why WordPress’ Latest Acquisitions Make It Even More Compelling for Enterprise Businesses
By Andrew Hagenbuch, Web Development Lead at Six Spoke
A key focus for this month’s newsletter is content marketing. However, an effective content marketing strategy also requires a solid content management system (CMS) since the CMS is what allows us to publish the articles, photos, and videos that we create. And when clients ask us what CMS system we recommend, we typically say WordPress, even for larger enterprises.
Earlier this month, Automattic, the company behind WordPress, acquired Code For The People in a move to bolster its WordPress.com VIP team to “continue building the best tools and services for enterprises”.
My Six Spoke Journey
By Bridget McAnany, Account Manager at Six Spoke
People often separate work and family. For most of us, there’s a fine—but distinct—line between calling someone a “colleague” and calling someone “part of the family.” During my time at Six Spoke, I’ve learned that this doesn’t necessarily have to be true.
In the Community
CEO turned DJ for a Night To Support Charity
At Six Spoke Media, we understand that real community exists beyond the digital world of Facebook and LinkedIn. We are a community-oriented agency, and want to do our part to help make our community, our nation, and our world a better place. CEO, Ed Kim, did his part by supplying the tunes and entertainment last month at a charity event supporting the Children’s Water Foundation.
Designed To Educate
Learning Express Joins the Family
A new addition to the Six Spoke family: Learning Express LLC, providing customized test-preparation materials for students and adults to improve their performance on academic, licensing, and certification exams. The company serves schools, libraries, and consumers with five innovative web-based platforms and a premier book program.
A Leader in Data Integration
New Business: Informatica
We are pleased to announce our formal partnership with Informatica Corporation. Informatica is the world’s number one independent leader in data integration software, placing in the Leaders quadrants of both the Data Integration and the Data Quality Tools reports.
The Digital Tapestry of Six Spoke Media
The Story of Our Name
We believe in the power of engaged customers. We believe in technologies that empower people. We believe in the power of creating connections. We believe in the power of networks. And we believe in the power of integrated marketing, both push & pull. So when the founders of Six Spoke Media were brainstorming names for a new company, they wanted to make sure
Open For Business
Letter from CEO, Ed Kim
Dear Friends and Family,
This is a very special time for me. The last time we spoke, I was likely stepping down from Red Bricks Media after building it into an Inc 500 agency, recognized as a Top-10 Asian-Run Business. Since then, I’ve assembled a team of the best of whom I worked with in the past to form a new agency called Six Spoke Media. (Meet the Team)