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Why WordPress’ Latest Acquisitions Make It Even More Compelling for Enterprise Businesses

By Andrew Hagenbuch, Web Development Lead at Six Spoke

A key focus for this month’s newsletter is content marketing. However, an effective content marketing strategy also requires a solid content management system (CMS) since the CMS is what allows us to publish the articles, photos, and videos that we create.  And when clients ask us what CMS system we recommend, we typically say WordPress, even for larger enterprises.

Earlier this month, Automattic, the company behind WordPress, acquired Code For The People in a move to bolster its WordPress.com VIP team to “continue building the best tools and services for enterprises”.

Automattic’s own press release explains that a key part of the reason for the acquisition was Code For The People’s specialty of developing multilingual tools, such as Babble, which allows global marketers to easily run their websites in as many languages as they want.  Earlier in August this year, Automattic also acquired BruteProtect to add security and monitoring tools.

So although WordPress is often thought of as a popular blogging platform, it has been tried and tested with ongoing investments, including 12 WordPress acquisitions. It is also used and trusted by some of the world’s most important brands including Vogue, The New York Times, TechCrunch, NASA, and many more.

As you consider your content marketing strategy, don’t overlook the importance of selecting the right content management system. Investing in a good CMS will ensure that you are able to publish great content that users will find engaging.

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