Why WordPress’ Latest Acquisitions Make It Even More Compelling for Enterprise Businesses
By Andrew Hagenbuch, Web Development Lead at Six Spoke
A key focus for this month’s newsletter is content marketing. However, an effective content marketing strategy also requires a solid content management system (CMS) since the CMS is what allows us to publish the articles, photos, and videos that we create. And when clients ask us what CMS system we recommend, we typically say WordPress, even for larger enterprises.
Earlier this month, Automattic, the company behind WordPress, acquired Code For The People in a move to bolster its WordPress.com VIP team to “continue building the best tools and services for enterprises”.
Automattic’s own press release explains that a key part of the reason for the acquisition was Code For The People’s specialty of developing multilingual tools, such as Babble, which allows global marketers to easily run their websites in as many languages as they want. Earlier in August this year, Automattic also acquired BruteProtect to add security and monitoring tools.
So although WordPress is often thought of as a popular blogging platform, it has been tried and tested with ongoing investments, including 12 WordPress acquisitions. It is also used and trusted by some of the world’s most important brands including Vogue, The New York Times, TechCrunch, NASA, and many more.
As you consider your content marketing strategy, don’t overlook the importance of selecting the right content management system. Investing in a good CMS will ensure that you are able to publish great content that users will find engaging.
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More Six Spoke Chatter Articles
Letter from the CEO
From the Office of our CEO, Edward Kim
This year, Six Spoke entered our sixth year. And we recognize that our newsletter, Spoken Word, has largely been silent since our very first year. And we truly apologize for that. The significance of being a startup that passes the crucial five-year mark has not been lost on us. We recognize that passing this milestone successfully also means a commitment to “growing up”. It’s certainly not an excuse, but up until now, we’ve been incredibly lucky to have the support of the most amazing portfolio of friends and clients who have referred us over and over again and kept us so busy that we’ve neither had the time to tend to our own marketing activities, nor have we needed to do so. This is a luxury that many startups would die for. And we certainly feel immensely blessed for that.
My Six Spoke Journey
By Bridget McAnany, Account Manager at Six Spoke
People often separate work and family. For most of us, there’s a fine—but distinct—line between calling someone a “colleague” and calling someone “part of the family.” During my time at Six Spoke, I’ve learned that this doesn’t necessarily have to be true.
In the Community
CEO turned DJ for a Night To Support Charity
At Six Spoke Media, we understand that real community exists beyond the digital world of Facebook and LinkedIn. We are a community-oriented agency, and want to do our part to help make our community, our nation, and our world a better place. CEO, Ed Kim, did his part by supplying the tunes and entertainment last month at a charity event supporting the Children’s Water Foundation.
Designed To Educate
Learning Express Joins the Family
A new addition to the Six Spoke family: Learning Express LLC, providing customized test-preparation materials for students and adults to improve their performance on academic, licensing, and certification exams. The company serves schools, libraries, and consumers with five innovative web-based platforms and a premier book program.
A Leader in Data Integration
New Business: Informatica
We are pleased to announce our formal partnership with Informatica Corporation. Informatica is the world’s number one independent leader in data integration software, placing in the Leaders quadrants of both the Data Integration and the Data Quality Tools reports.
The Digital Tapestry of Six Spoke Media
The Story of Our Name
We believe in the power of engaged customers. We believe in technologies that empower people. We believe in the power of creating connections. We believe in the power of networks. And we believe in the power of integrated marketing, both push & pull. So when the founders of Six Spoke Media were brainstorming names for a new company, they wanted to make sure
Open For Business
Letter from CEO, Ed Kim
Dear Friends and Family,
This is a very special time for me. The last time we spoke, I was likely stepping down from Red Bricks Media after building it into an Inc 500 agency, recognized as a Top-10 Asian-Run Business. Since then, I’ve assembled a team of the best of whom I worked with in the past to form a new agency called Six Spoke Media. (Meet the Team)